When it comes to luxury fashion, few names are as prestigious as Cartier. The designer is synonymous with opulence and produces some of the world’s finest jewelry, timepieces and fashion accessories. Most people have heard of Cartier, and the brand certainly has a reputation for being high-end, but you may be wondering why Cartier watches and other products from the world-famous brand are so expensive. Why is Cartier considered so prestigious?
Quality Workmanship
One reason often cited for Cartier’s prestige is the brand’s workmanship and attention to detail. Many people who swear by Cartier point out that the company’s watches, handbags and jewelry are designed to last a lifetime, and part of the cost ensures that each Cartier designer item is made to exacting standards.
While you can argue that brands with less prestige produce quality jewelry and timepieces as well, the skilled designers who partner with Cartier place a large focus on attention to detail. This can be seen in the craftsmanship of each Cartier piece, and it’s one reason why even royalty has considered Cartier a go-to brand throughout the years.
Rare Materials
Cartier has also developed a reputation for prestige due to its inclusion of high-quality precious metals and other materials in its designs. Many Cartier watches feature 18k gold, but platinum is also used often.
This not only adds real-world value to each Cartier piece but can also be seen as an investment. Precious metals tend to go up in value over time, and if you have a collector piece constructed using precious metals, the value only increases.
History
Cartier also has a long history in the jewelry and luxury timepiece markets. The brand got started in the mid-1800s, and since then, its name has become known throughout the world.
Based on sheer name recognition, Cartier has achieved a level of prestige that newer brands have not been able to match. The inclusion of fashion accessories like genuine leather handbags has only helped to boost Cartier’s reputation in the fashion world with time.
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